CITIZENS OF THE SLIDE | LAURE MYR | LORE OF THE SEA
Posted on December 21, 2015 by Trace
C I T I Z E N S
O F T H E S L I D E
— Not So Ordinary Citizens Interview —
Lore, Mademoiselle of the Sea
is a unique label and creative project by
L A U R E M Y R
the designer of surf skins & swimsuits for women seeking a stylish hassle-free salt water experience.
The label is the epitome of French chic, with elegance, style and originality at the heart of her designs.
Laure’s free-spirited wanderings over the past 5 years, have led her to the beachside town of Byron Bay where she has built a strong connection with the waves and surfing community.
Laure now splits her time between Byron Bay and the beautiful Basque country of Southern France, where she grew up.
HC : Tell us how your labels’ name came about?
Laure : Lore of the Sea – Lore, Mademoiselle of the Sea – or simply LORE.
Call it as you want, it has a few different meanings that all match the identity of the label.
“Lore” means flower in Bask language, which makes it Flower of the Sea enhancing the feminine side of the brand…
LOIA SURFSUIT ABOVE : CLICK THE PHOTO TO SHOP
Above : Josie Prendergast @josie_prendergast
GETARIA SURFSUIT BLACK & WHITE : CLICK THE PHOTO TO SHOP
Above 6 images featuring Laure Myr + Josie Prendergast by @ogbyronbay
Laure : But as you will also know “lore” alludes to a myth or tradition and knowledge in English.
“Mademoiselle” of the Sea meaning Miss or Young Lady in French is a wink to my French origins that influence my designs.
Secondarily, Lore is the phonetic spelling of my first name Laure.
Above 3 images of Laure by Ming Nomchong @ming_nomchong_photo
HC : How does Byron compare to St Jean de Luz, your home in the Basque Country?
Laure : I love these two places so much and to me they are very complementary. Both places are located in the heart of surfing culture in their own country. But each one has its own magic that makes it such a special place to live.
Byron Bay — is the Mecca of longboarding/logging as well as being Paradise on Earth. Beach life and culture, creative hub, warm weather and water all year round, turquoise Ocean and amazing sea life… I could go on forever!
Lore of the Sea created by Keita Ikawa on Vimeo above in Byron Bay
Above 2 images of Laure @ogbyronbay
Above 2 images of Laure Myr provided by Laure
St Jean de Luz — used to be a little fishermen’s village located on the Coastline of the Bask Country that kept all of its Authenticity and Traditions whilst becoming a key Surfing area in Europe. Culture, history, strong traditions, food, multilingual — French, Spanish (15 minutes away) and Bask — there is so much more than the surf to value in this part of the world.
NEW RANGE ABOVE COMING SOON
Above 3 images featuring Lore Mademoiselle of the Sea by Cecilia Thibier in France
HC : It’s admirable that you have taken on the challenge of designing and marketing your own label. What led you to start your own business and do you share the workload with anyone?
Laure : I have always wanted to create my own line of surfing gear for girls as I thought there was a huge lack of cool surf garments tailored exclusively for the female surfer.
Laure : Wetsuit design was my main goal before moving to Australia where I found the need of Lycra suits for sun protection.
After graduating with a masters in Sport Management I decided to learn sewing and pattern making to be able to make my first prototypes.
PARLEMENTIA LEGGINGS INDIGO METALLIC ABOVE : CLICK THE PHOTO TO SHOP
PARLEMENTIA LEGGINGS BLACK & WHITE ABOVE : CLICK THE PHOTO TO SHOP
LAFITENIA SURFSUIT INDIGO METALLIC ABOVE : CLICK THE PHOTO TO SHOP
PAREDE SURF TEE TURQUOISE ABOVE : CLICK THE PHOTO TO SHOP
Above 5 images by David Taylor Photographer featuring Freya Gibbs + Josie Prendergast
Laure : I made a few, tested them in the water and had a lot of positive feedback from the girls in the line-up which motivated me to take that big step to turn it into a business.
Above image Sierra Lerback, from the beautiful Island of Maui, Hawaii.
Laure : I am alone in that adventure but I have been supported by my close friends and family who have made this become what it is today. I could never thank them enough and I feel very fortunate to have all these incredible people around me.
HC: How long have you been surfing? What are you currently riding?
Laure : I started surfing when I was 14 years old when the first surf club for locals was created in my home town. But to me, I really started surfing when I was aged 19 – 20, and had a car to go surfing by myself and bought my first longboard.
Since then I haven’t stopped and my addiction keeps growing everyday!
Above image of Laure + her Takayama by @binch_aquashots
Laure : I have a few different boards, from 9’1 to 9’6 and they’re all so much fun to ride! At the moment my favorite board it a Model T from Takayama that was made for Kassia Meador. I’m in love with that board!
HC : Your other passion is Flamenco dancing, how does this fit into your beach loving lifestyle in Byron Bay and in your French hometown?
Laure : I have been dancing Flamenco since I was 14, unfortunately the culture and knowledge here are not very developed and it has been hard to find a company that suits me around the Bay. I guess because Spain is so far away..
So when I am in Byron I concentrate on surfing, and when I get back home I catch up with it by dancing 5 days a week!
Above 2 images by @ogbyronbay
HC: Is there a personal connection with the Parisian Corset and your designs?
They do say dancing influences a lot of my designs. I couldn’t tell you exactly where my inspiration comes from! I love designing new styles and I always try to combine fashion with function.
NEW RANGE ABOVE COMING SOON
Above 3 images by: @theamyst in France
Laure : Each new style changes from my original idea to the final design while I am making the pattern and prototype. I’d start from an idea and as I make it and try it on I would add or teak a few things.
HC : Do you have a wishlist of Mademoiselles that you would love to see gracing your suits? You have said you admire the surfing of Kassia Meador, Leah Dawson, Lola Mignot and also Byron Bay local Josie Prendergast.
Laure : There are so many amazing longboarders out there that I’d love to see sliding in my suits. One of the new Mademoiselle’s of the Sea is Isabelle Braly, and I can’t wait to feature her on the blog!
HC : Where is your favourite wave to surf? And if you could surf anywhere which break or Country do you most yearn to explore?
Laure : My favorite wave to surf… There are so many incredible point breaks I’d want to name!! I’d say any good right hand point break, with just the right amount of crowd to share the stoke with, would be my favorite wave to surf!
Laure : If I have to name a few I’d definitely say my home spot Lafitenia, Wategos and Broken Head in Byron, as well as The Pass when it’s not too crowded and Belongil when the banks are good!
PAREDE SURF TEE METALLIC INDIGO ABOVE : CLICK THE PHOTO TO SHOP
Above 3 images by @ogbyronbay
Laure : But there are so many other places where I have had the most incredible sessions, like Seal Rocks or D.I Point that I’m yearning to surf again.
Travel wise, the next destination I’m dreaming of is Java, I heard there are some amazing uncrowded point breaks out there !!
HC : Could you share a personal favourite image of yourself, and describe what it means to you?
Laure : That’s a hard one… I would pick the photo of me surfing during a contest between friends at my home break. The waves were incredible and we had our famous point break on lock for the contest.
Above image by @binch_aquashots
Laure : I just had an amazing wave and I think my face shows how stoked I was. The picture above, is a great representation of what surfing brings into my life: Stoke and Happiness!
Above image by @fabcay
Laure : I also love this Pin Hole image taken by my friend and artist Fabien Cayere back home, on the beach where I first learned to surf called Erromardie.
HC : What else is on the horizon for Lore, Mademoiselle of the Sea in the future?
Laure : In the near future there is a cool fin collab’ coming up, together with the new collection!
Laure : I am also currently developing the Lore of the Sea’s neoprene suits and working hard on getting the functional side and the fit.
Above 2 images by: Cecilia Thibier in France
Laure : That is to say, I’d love to get a few really cool stockists around the world and get as many passionate lady sliders as possible wearing my designs!
ABOVE IMAGES AND LAURE BELOW NEW RANGE COMING SOON
by @theamyst in France
FOLLOW LORE, MADEMOISELLE of the SEA ON INSTAGRAM
learn more about her suits and purchase on-line
An abundance of gratitude to all of the Photographers for providing their images, and particularly to
Ocean Glimpse Byron Bay
Interview by Tracee Annetts of
CITIZENS OF THE SLIDE INTERVIEWS
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